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+ Art Direction / Design

Homepage
As art director, since 2001, I took site from a technically oriented site to a customer friendly site. Register.com has evolved into an eCommerce site with multiple products and learning tools to help support small businesses with an online Web presence.

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+ Art Direction / Design

Enlarged Product Detail Page Each product has a suite from low to high end depending on the customers needs. I used colors to distinguish the level of product a customer was purchasing.

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+ Art Direction / Design

Compare chart The color-coding is carried throughout the research process.

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+ Art Direction / Design

Cross Sell Page: This page is along the purchase path. Most customers purchase additional Value Added Services from this page. The addition of the 2nd Select This Solution Button, increased Average Order Value.

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